Social Media Marketing
Every day, the majority of us use some type of social media. The strategic use of a brand's social channels to promote and sell its products is known as social media marketing. Product promotion, channel-specific giveaways, and paid advertising (which you've definitely seen on Facebook and even in your Instagram stories) are all examples of these methods.
Search Engine Optimization (SEO)
Brands rely on search engine traffic from Google (and, yes, Bing) to raise brand awareness and generate new leads. SEO is the process through which businesses polish their content so that it appeals to Google as much as possible. For the most part, the better the content, the better the search result—but there are a lot of complexities, which is why “SEO specialist” is a full-time profession.
Paid Ads
Another name for paying media placements on numerous channels to advertise your items is "paid advertisements." This includes both social media adverts (such as sponsored posts in your Instagram feed) and display ads (like the ones you see at the top of search results in Google).
SEO Research
Many websites suggest that you use Google Keyword Planner for SEO research, and it's a terrific (free) tool to learn about. The SEO behemoths are Moz, ahrefs, and SEMRush, to name a few. All of these platforms are pricey, but they do offer free trials if you're very interested in seeing what they have to offer.
